Stop Selling on Price and Start Giving Value!

Updated: Jul 20, 2019


There is a big Elephant in the UAV industry room, and that Elephant is called price. Undoubtedly, if you have used any of the lead generation websites out there, you have struggled with your price positioning. What should you charge? What if other people come in cheaper than you? Here’s my advice, as somebody who has not only mentored small and large businesses but has also been in business for 20 years.


Choose a price and stick to it. Make it realistic, make it what your skills are worth. You studied long and hard to get your PfCO and you’re worth it!


When I started out in sales we didn’t have computers, email or mobile phones. We had hard copy mail, telephone lines and good old-fashioned fax machines (for those of you under 40, try looking underneath the pile of paperwork in the corner of your office) We were in the dark ages in comparison to the luxury that salespeople live in today, and it made selling harder. But it also made u