Like it or hate it, sales is possibly the most important part of your commercial drone business! Without making a sale nobody gets paid, that means you by the way ;)
Do you currently have a sales strategy in place? Are you saying and doing the right things to ensure that your business can move from pipedream to profit? Believe it or not, it really isn’t that hard.
You may have had many sales gurus tell you that cold calling and telesales are dead? Here’s the truth, telesales is alive and well and is still being employed by some of the most successful companies in the world.
Using the telephone is a proactive way of selling your products and services. In a world of ‘Social selling’ where every time you log on to Facebook, watch a Youtube video or go on Instagram you are bombarded with messages from all and sundry. It gets lost in the noise!
The saying that people buy from people might be an old adage but it’s very true. People do indeed buy from people. They may impulse buy t-shirts and widgets on Instagram or Facebook but the likelihood of them buying your drone-based services is somewhere between zero and nothing!
Using the telephone as a sales tool might frighten you to death, but that’s because you don’t know how to do it! The good news is that it is a skill that can be learned. No cheesy snake oil tricks, selling is about communication, knowing what value is and how to communicate it effectively to your clients.
We’ve been working on a new course entitled ‘Sales and Marketing 101 for Drone Operators’ for about the last year or so, tweaking it, refining it and making sure that it works. After a 25 year career in sales and marketing and a few years in commercial drone operations as well, we’ve put together a course that will not only help you formulate an effective sales strategy but also learn how to execute it. We will show you how to use all the means at your disposal to give your business the best chance of success.
Your business's best chance of success is you! The person who is most passionate about it, the person who most likely wants it to succeed. And the best way of communicating with clients, given that people buy from people is….the telephone! You got it!
You don’t even have to leave home, it’s a proactive form of selling rather than reactive like social, the reasons to do it are endless. But if you want to know how to do it the right way give us a call. We want to help you to succeed!
Give me a shout on 01353 780766 (ext 1 or 2) if you want to learn more, or drop an email to firstname.lastname@example.org